A WordPress site performs when its templates, taxonomies, plugins and editorial workflow agree on which pages should exist and how they should be presented.
We review the HTML, metadata, schema, internal links and media behaviour produced by each important template. Fixes are specified at template level so editors do not have to repair the same issue on every page.
Categories, tags, authors, attachments and search pages can support discovery or create a large low-value estate. We decide which archives deserve indexation and make the rest consistent across links, sitemaps and directives.
Editorial fields and plugin settings should make the correct action easier. We document page types, internal-link expectations, preview checks, update ownership and the point where a technical review is required.
We move from diagnosis to implementation with clear priorities, owners and checks at each stage.
Collect the technical, search and commercial evidence behind the problem.
Choose the work by impact, confidence, effort, dependency and risk.
Support the people changing templates, content, platforms and processes.
Test the release, monitor search processing and use the results to guide the next decision.