01Technical foundations
We inspect crawl access, rendering, indexation, canonical signals, templates, internal links, structured data and performance. Recommendations are written for implementation, with dependencies and verification steps made clear.
- Technical audits and crawl analysis
- JavaScript and rendering review
- Site migrations and platform changes
- Core Web Vitals and template quality
02Search demand and structure
Keyword lists are not a strategy. We group demand by intent, map it to the right page types and design an information architecture that can grow without creating duplicate or competing pages.
- Keyword and competitor research
- Content and URL mapping
- Information architecture
- Measurement and reporting
03Content and authority
We help teams create genuinely useful pages, improve existing assets and earn relevant references. The objective is a stronger body of evidence around what the business knows and provides.
- Content briefs and editorial systems
- On-page optimisation
- Internal linking
- Digital PR and link acquisition