A migration transfers accumulated search signals into a new technical and content system. We document that transfer before launch and verify it after release.
We inventory URLs, rankings, traffic, links, indexation, templates, metadata and internal paths before the old system changes. Priority URLs are identified using several evidence sources so valuable pages are not lost because one report missed them.
Every changing URL receives a relevant destination or an explicit removal decision. Redirects, canonicals, sitemaps, navigation, robots controls and analytics are reviewed together, with no homepage catch-all or unowned launch checklist.
We test production responses, redirects, rendered HTML, internal links and tracking as the site goes live. Search Console, analytics, crawl data and important query groups are monitored through reprocessing so faults are found while the launch team can still act.
We move from diagnosis to implementation with clear priorities, owners and checks at each stage.
Collect the technical, search and commercial evidence behind the problem.
Choose the work by impact, confidence, effort, dependency and risk.
Support the people changing templates, content, platforms and processes.
Test the release, monitor search processing and use the results to guide the next decision.