01Discovery and indexation
Crawling is the process of fetching known URLs. Indexing is the processing and storage of information from eligible pages. A robots.txt rule can control crawling, while a noindex directive controls index eligibility when the crawler can access it.
- Crawl: fetching URLs and resources
- Index: processed pages eligible for retrieval
- Canonical: the preferred representative URL
- XML sitemap: a submitted list of important URLs
02Rendering and page experience
Rendering turns HTML, CSS and JavaScript into the page a browser or crawler can interpret. Server rendering sends route content in the response. Hydration attaches client behaviour. Core Web Vitals describe loading, responsiveness and visual stability from user experience data.
- SSR: content rendered on the server
- CSR: content produced in the browser
- LCP: largest content loading experience
- INP and CLS: responsiveness and stability
03Content, authority and measurement
Search intent is the task behind a query. Internal links connect pages within one site. Backlinks are links from other sites. Search Console reports how Google processes and surfaces a property, while analytics records behaviour after a visit under its configured measurement model.
- Search intent and query clusters
- Internal links and anchor context
- Backlinks and referring domains
- Impressions, clicks and conversions