SEO terminology, defined without circular jargon.

Clear definitions help marketing, content, product and engineering teams make the same decision with the same understanding.

01

Discovery and indexation

Crawling is the process of fetching known URLs. Indexing is the processing and storage of information from eligible pages. A robots.txt rule can control crawling, while a noindex directive controls index eligibility when the crawler can access it.

  • Crawl: fetching URLs and resources
  • Index: processed pages eligible for retrieval
  • Canonical: the preferred representative URL
  • XML sitemap: a submitted list of important URLs
02

Rendering and page experience

Rendering turns HTML, CSS and JavaScript into the page a browser or crawler can interpret. Server rendering sends route content in the response. Hydration attaches client behaviour. Core Web Vitals describe loading, responsiveness and visual stability from user experience data.

  • SSR: content rendered on the server
  • CSR: content produced in the browser
  • LCP: largest content loading experience
  • INP and CLS: responsiveness and stability
03

Content, authority and measurement

Search intent is the task behind a query. Internal links connect pages within one site. Backlinks are links from other sites. Search Console reports how Google processes and surfaces a property, while analytics records behaviour after a visit under its configured measurement model.

  • Search intent and query clusters
  • Internal links and anchor context
  • Backlinks and referring domains
  • Impressions, clicks and conversions

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