Freeze the route decision log
List every URL being retained, changed, merged or removed. Tie the decision to content, traffic, rankings, links and future navigation before visual work makes old pages easy to forget.
Protect content ownership
Compare the old and new page purpose, title, heading, body, internal links and calls to action. A cleaner layout should not remove the sections that established relevance without an explicit reason.
Test technical output
Validate status codes, canonical URLs, robots directives, sitemaps, structured data, language signals, social metadata and the HTML produced by representative templates.
Check responsive and accessible behaviour
Review headings, navigation, accordions, forms, tables, media and focus order at mobile, tablet and desktop widths. Important content must not disappear behind an interaction that fails without JavaScript.
Prepare launch and rollback
Assign redirect deployment, analytics checks, sitemap submission, production crawling, monitoring and rollback decisions. Keep owners available through launch instead of treating SEO as a final sign-off box.
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