Why there is no honest universal price
SEO scope changes with the size and state of the site, the market, the platform, the amount of content required and who can implement the work. A five-page professional-services website and a faceted ecommerce platform do not need the same programme.
Complexity and competition
Technical debt, JavaScript rendering, migrations, international targeting and large template systems increase diagnostic and implementation work. Competitive search results can also require deeper content, stronger evidence and sustained authority development.
What the fee should cover
A proposal should state who is doing the diagnosis, strategy, writing, development liaison, implementation, digital PR and reporting. It should also define access, meeting expectations, outputs, exclusions and what happens when evidence changes the priority.
Audit, project or ongoing programme
An audit works for a defined diagnostic need. A project suits a migration, architecture change or content system build. Ongoing support suits businesses that need continued technical, content and authority work. The engagement model should follow the actual work.
How to compare proposals
Compare the clarity of the problem definition, the experience relevant to your platform, implementation responsibility, measurement method and the quality of the people doing the work. Activity volume is less useful than accountable decisions and shipped improvements.
Need this applied to your site?
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