Practical SEO guides
for UK teams.
Clear guidance for marketers, product teams and developers responsible for how a website is discovered, understood and chosen.
What should a technical SEO audit actually cover?
A practical framework for inspecting crawl access, rendering, indexation, architecture and performance without producing a list of disconnected warnings.
SEO pricing in the UK: what changes the cost?
The factors behind SEO investment, from site complexity and competition to implementation support and the pace of work.
JavaScript SEO: where rendering still goes wrong
How rendering decisions affect discoverability, content parity, internal links and the signals available to search engines.
The SEO migration checklist for redesigns and replatforming
A controlled sequence for inventory, redirect mapping, staging review, launch validation and post-migration monitoring.
Core Web Vitals: diagnose the metric before changing the site
How to investigate LCP, INP and CLS using field data, lab traces, templates and reproducible evidence.
How to build a keyword map that prevents cannibalisation
A practical method for clustering search demand, assigning page ownership and recording content decisions.
Internal linking for websites with more than a few pages
How hubs, contextual links, navigation and anchor language help users and crawlers understand a growing site.
An ecommerce SEO checklist for categories, products and filters
The commercial and technical checks that matter across taxonomy, facets, stock, product data and templates.
A local SEO checklist without doorway pages
How to review local demand, business profiles, service areas, location pages, citations and measurement.
How to analyse Google Search Console without chasing noise
A repeatable approach to segmenting queries and pages, reading change and connecting search data to releases.
SEO for AI Overviews: what Google actually requires
A grounded guide to crawlability, index eligibility, useful evidence and measurement for Google's AI search features.
The SEO checklist to run before a website redesign launches
The content, route, metadata, redirect, analytics and rendered-page checks a redesign needs before release.